At Simply Nutrition our goal is to keep good health simple by focusing on the basic categories of health and nutrition. We are committed to providing great customer service by offering high quality brands and products at competitive prices, information and education to help you navigate our selection, and caring community support and involvement to give back.


Simply Nutrition opened April 1st 2016 in the Lincoln Village at Twelve Bridges bringing years of retail and health-and-wellness product knowledge and experience to Lincoln residents. Owners Shannan and Jason Daetwiler have been married over 21 years and first moved to Lincoln in 1998 and have spent 16 years out of the last 20 years calling Lincoln their hometown.

Shannan grew up working over the summer in her father’s retail camera store Action Camera in Roseville, CA where she learned the value of customer service and building relationships with customers. She went on to work at Macy’s as a manager then most recently spent the last 8+ years working with health food stores in Idaho, Montana, and Northern CA introducing them to new natural products from the companies Nutraceutical and Bluebonnet Nutrition while helping these retail stores grow their business.

Early in their marriage Jason worked in the grocery industry, followed by becoming an excellent stay-at-home dad for many years, then started JD’s Lawn Care. He now works full-time with Shannan at Simply Nutrition as the VP of Marketing overseeing social media and building community relationship while also helping with the daily sales and merchandising.

They decided to open Simply Nutrition to bring a much needed natural products retail experience to Lincoln, CA. They focus on having a great product selection, communicating product knowledge and bringing education to their customers through consumer lectures from national educators, and listening to their customers so that they can meet their needs appropriately and with compassion.

Voted “Best of the Best” Lincoln, CA - Health and Nutrition - 2016 and 2017

Sacramento A List 2017 – Best General Fitness



I love Jason and Shannan so much. They answer all of my questions and make great product suggestions that meet my needs and are within my budget. When I walk in, I feel peaceful and welcome. I am so thankful that I found Simply Nutrition

Lynn Johnson

I cannot say enough about Jason and Shannon, the owners of Simply Nutrition. They truly care about the customers they serve, who are not just customers, but friends. This store is an incredible addition to our community, and my family and I are elated to frequent the store!

Mitzi De La Cruz

What a lovely local business! We went in for a Hydro Flask for my son for school, and they have a great selection. Super clean, very well organized, superior customer service. Shop local!

Sheree Fischer

This store not only has the best prices on a variety of products, they have so much to offer for everything I need. From vitamins to hair care, protein bars and , powders, food supplements and even gum, its all here. The owners are friendly, warm and knowledgeable and truly care about explaining what their products provide. I am so excited to go there because I know anything I buy is going to be great for me and I won't have buyers remorse because I spent too much money!

Shirley Soto

Simply Ship Team Photo

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